Kindle Lincoln honors military servicemen and servicewomen who serve our country. Now with the enhanced Military discount, active and retired members of the U.S. Military, Veterans within 24 months of separation, and their families are eligible to receive $500 Military Appreciation Bonus Cash. It's good toward the purchase or lease of an eligible new Lincoln vehicle.

Military Appreciation Cash is exclusively for members of the following US Military Branches; Active military personnel (Army, Navy, Air Force, Marines, Coast Guard), National Guard, Reservists serving on Active Duty, members of the Delayed Entry/Enlistment Program (DEP), Veterans within 24 months of separation, retirees, Spouse/Surviving Spouse and other household members, who are residents of the United States. See Kindle Lincoln for details and qualifications.


Eligible Customers:

Active Duty

  • Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard
  • National Guard, Reservists Serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
  • Veterans Separated within the last 24 months
  • Spouse/Surviving spouse, or other household members


  • We can never fully "Thank You" for the sacrifices you've made for our Country - but helping you save is a start.
  • For those Lincoln customers that need to have adaptive equipment installed in their Lincoln or Lincoln vehicles, Lincoln offers up to $1,000 through the Mobility Motoring Program.
  • Corporate Relationships with Disabled American Veterans (DAV), Paralyzed Veterans of America (PVA), and Veterans Advantage
  • If you are a veteran separated by more than 2 years, you might still be eligible for Bonus Cash as a member of the DAV, PVA, or Veterans Advantage.


  • Regular Retirement
  • Reserve Retirement
  • Early Retirement (TERA)
  • Medically Retired
  • Spouse/Surviving spouse, or other household members

Overseas Personnel

The Military Advantage Program (MAP) is an exclusive Vehicle Purchase Program created by Military AutoSource (MAS), the authorized Distributor of Lincoln vehicles for U.S. military personnel who are currently serving outside of the 50 United States. Guarantees and Protections include:

  • Privileged Overseas Military Personnel Pricing
  • Reserve Retirement
  • Protection from hidden charges  -  MAP offers full disclosure
  • If you meet these criteria, we invite you to take advantage of the Military AutoSource (MAS) Program. Click here for the Overseas MAS Program location.

National Guard and Honor Guard

  • These individuals would be eligible under the current branch of service that they serve (Army, Navy, Air Force, Marines, Coast Guard). 


  • Must be on orders to deploy or were a veteran within 24 months of separation.


  • Prior to purchasing your vehicle, click here to register online for eligibility.
  • Once verified, you will receive a certificate number which can be redeemed at the time of purchase at Kindle Lincoln

Program #36818: Military Appreciation Cash available to active members, retirees, veterans within 24 months of separation and immediate family members of U.S. military branches who are U.S. residents. Proof of affiliation required. Available toward the purchase or lease of an eligible new 2019/2020 Lincoln vehicle. Not available on Lincoln Navigator, Lincoln Aviator and Lincoln Aviator GT. See dealer for complete details and eligibility.